Showing the range
What is in this week, what has sold out, what is coming back. With small batches that changes constantly — and no template knows your varieties.
For makers and small shops
Your range belongs on your own page
A custom online presence with range and ordering, operated in Germany.
On a marketplace you are one tile among thousands, and someone else writes the rules. A page of your own is yours — your range, your prices, your story. Verja builds it from what you tell her.
Join the waitlistAccess in waves. No payment details, no subscription up front.The evidence
A finished shop — usable, not a picture
Not a matter of taste and not a mockup, but a real output of the platform. Blattwerk Teekontor is invented, the application is not: four bowls of the week, the sample pack with prices and shipping terms, the order form. Click around in it.
Open in its own windowBuilt and mechanically verified like any customer application. Yours will look different — it grows from your range, not from this template.
What a small shop actually needs online
Not the scope of an inventory system, but the few things that really come up between workshop and shipping.
Explaining the price
Handmade goods sell through the story behind them. A product grid without origin turns your workshop into a shelf.
Taking orders
A form that asks the right questions, rather than a shopping cart that is overwhelmed by four varieties and a sample pack.
Dates and courses
Tastings, workshop visits, brewing courses. The side income of many makers has no sensible place on a shop platform.
Why not a marketplace or a toolkit
Both have their place. These three reasons speak against them — if they apply to you.
The rules stay yours
No commission model, no ranking decided by someone else, no neighbouring tile with the same product from far away.
Customer data stays in Germany
Operated on our own hardware in Falkenstein, European language models during the build. Whoever buys from you stays with you.
Operations are included
Hosting, updates and backups sit with noalen. You stand in the workshop, not in server administration.
Frequently asked
Is this an online shop with a cart and payment?
The example shown takes orders through a form and invoices afterwards — for small ranges that is often the calmer route than a checkout. Whether your page should go further belongs in the conversation: describe how you sell today, and what gets built will match it.
What does a custom online presence cost?
The honest answer: the price is not set yet. FRIDGARD is still being built, and naming a figure before day-to-day operations exist would be guessing rather than costing. What is set is the standard it will have to meet. On the market, custom software typically starts in the four-figure range and reaches five figures with classic development, because every hour is handwork. For a small-batch maker that is not an option — which is precisely why noalen exists. Here the platform takes over the handwork, and that difference is meant to reach you. Everyone on the waitlist hears the terms first.
Can I maintain the range myself?
Yes. Whatever changes weekly for you — varieties, stock, prices — belongs in your hands and is set up that way during the build. For anything rarer, the route is the same conversation the page came from.
Do I own what gets built?
Yes. Your content, your customer data and the source code of your page are yours; noalen provides the source code on request. On a marketplace the shop window is only lent to you — here it is not.
What about data protection for customer data?
Orders, addresses, customer accounts — all of it stays on our own hardware in Germany, and your page runs there in its own micro-VM with its own kernel, separated from everything else. The build uses European language models exclusively; a data processing agreement is in place for the start of operations.
Your line of work has a page of its own
For clubs and associations
Members, fees, treasury, club life.
For startups
Product launch, pre-orders, the application behind it.
And the questions that come before the line of work: What does custom software cost? and Is it GDPR-compliant? — the honest guides to read before you commission.
The waitlist
FRIDGARD opens in waves.
Sign up — you will hear from us as soon as your wave is up.